Founder Catherine Ogilvie has worked for 35 years in global marketing and communications working with blue chip businesses around the world. After initially studying dance and theatre at Dartington College of Arts she quickly realised her future lay not on the stage but in the business world, and her career began in a London based advertising agency. Catherine moved from agency to client and held marketing management roles for companies such as the Automobile Association, Harrods, Motorola and the Rank Organization. In 1995, after learning about the rise of new internet technologies, she moved to Munich, Germany and with two partners founded a consultancy which looked at how the internet would change traditional media and entertainment industry business models.

In 2000, this led to a move to Silicon Valley in California to work with the founding team of Napster to build the brand and business model for the start-up that had shaken up the music business forever. With the demise of Napster in 2002, Catherine remained in the US working in enterprise technology and SAAS,  building brands and reputation eventually  moving to a key role within a $3billion industry - building global demand for California almonds.

Her work at the Almond Board of California focused on building data driven, integrated marketing campaigns where the traditional disciplines of marketing, advertising and public relations worked seamlessly together. Convinced this was the way of the future, she joined PR giant Edelman in 2006 to lead the San Francisco office working with clients such as Charles Schwab, Greyhound, Tiffany, Autodesk, 24 Hour Fitness and Microsoft.

In 2009, she joined Dolby Labs as VP Global Communications building a worldwide program and team to turbocharge the reputation and awareness of this technology powerhouse. Moving back to London in 2011 as Dolby's EMEA GM and then VP of Global Field Marketing.

 
Throughout her career Catherine has believed that traditional channels and creative formats must evolve as technology changes behaviour and creates new opportunities to connect with markets and audiences. Data used responsibly and mindfully, provides unrivalled opportunity to target and personalize content and the opportunity to create a dialogue and engagement between brands and audiences has never been better. This approach combined with a creative and engaging methodology for building corporate narrative, approaching brand structure, channel strategy and stakeholder engagement is fundamental to the way Ogilvie Brand Consultants work with clients to deliver simple, pragmatic, effective solutions.