Working with leadership team of an innovative, global technology company to develop a brand framework for new product sector. Challenge; to create clear, ownable brand attributes and values which supported market positioning and clear differentiation in a commoditized market.
Provided marketing leadership including management of staff, recruitment and budgets during period of change and growth in market leading broadcast technology company. Worked directly with CEO on building product and business strategy. Project duration 6 months.
Intensive 3 day on site workshop and 3 day remote follow up developing a corporate narrative and key brand assets for new food and beverage company.
Complete task and skill analysis of global marketing team to restructure work flows, functions and identify gaps and potential efficiencies for more effective use of resources. Project duration 3 months.
Working with new leadership of business consultancy to build inclusive company culture supporting strategic objectives and strong executive communication and thought leadership. Ongoing project on retainer basis
Delivered presentations and work shops at international events on storytelling, corporate narrative, brand building and employee engagement.
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